List of U.S. state slogans

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This list of U.S. state slogans is made up the advertising slogans, currently and formerly used by U.S. states. Most states establish such slogans for the promotion of tourism. These slogans are occasionally included on state-issued automobile license plates and the U.S. Mint 50 State Quarters coinage.

There is a separate list of U.S. state mottos and list of U.S. state nicknames.

State Slogan
Alabama Share The Wonder[1]
Alabama the beautiful[2]
Where America finds its voice. Alabama[3]
Alaska Beyond Your Dreams, Within Your Reach
Arizona The Grand Canyon State
(also on its license plate)
Arkansas The Natural State
(also on its license plate)
(formerly) Land of Opportunity
California Find Yourself Here
Colorado Colorful Colorado[4] (license plates 1950-1955, 1958-1959, 1973-1974)
Enter a Higher State[5]
Pike's Peak or Bust[6] (1858-1861)
Rocky Mountain High[7] (state song written 1973)
Where the Columbines Grow[7] (state song written 1896)
Connecticut Full of Surprises
(formerly) Better yet, Connecticut
Delaware It's Good Being First
(Delaware was first state to ratify the Constitution)
District of Columbia The American Experience
Taxation without Representation
(also on its license plates)
(formerly) Celebrate & Discover
Florida Sunshine State
Georgia Georgia on My Mind
(also its state song)
Hawaii The Islands of Aloha
Idaho Great Potatoes. Tasty Destinations.
(formerly) Famous Potatoes
(also on its license plate)
Illinois Mile After Magnificent Mile
Right Here. Right Now.
Iowa Life Changing
Fields of Opportunities

(formerly) "You make me smile"

Indiana Restart Your Engines
(cf. "start your engines" at the Indianapolis 500)
(formerly) Enjoy Indiana
Kansas There's No Place Like Home
(cf. the ruby slippers in The Wizard of Oz)
Kansas, as big as you think
(formerly) Simply Wonderful
(formerly) Land of Ahhs
(pronounced like "Land of Oz")
(formerly) Home of Beautiful Women[8]
Kentucky Unbridled Spirit
(also on its license plate)
(formerly) It's That Friendly
(formerly) Where Education Pays[9]
Louisiana Fall in love with Louisiana all over again[10]
Come as you are. Leave Different.
Sportsman's Paradise
(on its license plate)
Maine Worth A Visit, Worth A Lifetime
The Way Life Should Be
Where America's Day Begins
(seen on driver's license)
Vacationland
(also on its license plate)
It must be Maine
Maryland Seize the Day Off[11]
(formerly) America in Miniature
(formerly) More Than You Can Imagine
Massachusetts Make It Yours
The Spirit of America
(on its license plate)
Michigan Pure Michigan" (Tourism)[12] and "Getting The Upper Hand" (Business Attraction)[13]
(formerly) Great Lakes, Great Times; More To See.
Minnesota Explore Minnesota
Mississippi Feels Like Coming Home
The South's Warmest Welcome
Missouri Show Me State
The Cave State[14]
(formerly) Where The Rivers Run
Montana Big Sky Country
Nebraska Possibilities...Endless
(formerly) The Good Life
Nevada Wide Open
New Hampshire You're Going to Love it Here
New Jersey Come See For Yourself
(2006 - present)[15]
(formerly) New Jersey and You: Perfect Together
New Mexico Land of Enchantment
(also on its license plate)
New York I Love New York
(also its state song)
North Carolina A Better Place to Be
First in Flight
(on its license plate; cf. Wright brothers: Ohio/North Carolina rivalry)
North Dakota Legendary
Ohio So Much to Discover
Birthplace of Aviation
(on its license plate; cf. Wright brothers: Ohio/North Carolina rivalry)
Birthplace of Aviation Pioneers
(on its 50 state quarter; for the Wright brothers, John Glenn, and Neil Armstrong)[16]
(formerly) The Heart of It All
Oklahoma Oklahoma is OK
Native America
(also on its license plate; cf. Indian Territory)
Oregon We Love Dreamers
(2003 - present)
Things Look Different Here
(1987 - 2003)
Pacific Wonderland
(on its license plate 1959 - 1966)
Pennsylvania State of Independence
(formerly) Memories Last a Lifetime
You've Got a Friend in Pennsylvania
America Starts Here
Puerto Rico La isla del encanto (Spanish)
(also on its license plate)
Rhode Island Unwind
South Carolina Smiling Faces. Beautiful Places.
(also on one of its two base license plates)
South Dakota Great Faces. Great Places.
Tennessee The Stage Is Set For You
(formerly) Sounds Good to Me
(formerly) Follow Me To Tennessee
(also on its license plate)
Texas It's Like a Whole Other Country
(used only in domestic advertising)
(formerly) Don't Mess with Texas
(originally an anti-littering slogan, later widely used on promotional t-shirts)
State of the Arts (on special license plate)
Utah This Is Still The Right Place[17]
Life Elevated
(also on its license plate)
(formerly) Greatest Snow on Earth
Utah! Where Ideas Connect
Vermont Vermont, naturally
(formerly) I LoVermont[citation needed]
Virginia Virginia is for Lovers
Washington SayWA!
(WA is the state postal abbreviation)
(formerly) Experience Washington
West Virginia
Open for business[18]
(formerly) Wild and Wonderful
(also on its license plate as Wild, Wonderful)
(formerly) Almost Heaven (cf. "Take Me Home, Country Roads")
Wisconsin Stay Just a Little Bit Longer
America's Dairyland
(on its license plate)
Wyoming Like No Place on Earth

  1. ^ "Home page". Outdoor Alabama. Alabama Department of Conservation and Natural Resources. Retrieved on 2007-03-21.
  2. ^ "Alabama Official 2007 Vacation Guide" (Flash) p.5. Alabama Bureau of Tourism & Travel (2007). Retrieved on 2007-03-21.
  3. ^ Associated Press (2006-08-03). "Alabama tourism agency announces new 'Idols' billboards", USA Today, Gannett Company. Retrieved on 21 March 2007. 
  4. ^ "Colorado State Name and Nicknames" (HTML). Colorado State Symbols & Emblems. State of Colorado, Department of Personnel & Administration, Colorado State Archives. Retrieved on 2007-02-21.
  5. ^ Advertising slogan of Colorado Ski Country USA.
  6. ^ Popular slogan of the Pike's Peak Gold Rush of 1858-1861.
  7. ^ a b "Colorado State Songs" (HTML). Colorado State Symbols & Emblems. State of Colorado, Department of Personnel & Administration, Colorado State Archives. Retrieved on 2008-07-07.
  8. ^ "Kansas Signage". roadsideamerica.com. Retrieved on 2007-03-26.
  9. ^ KentuckyRoads.com - Image Library - KentuckyRoads.com - Miscellaneous Signs - welcometoky
  10. ^ http://www.louisianatravel.com/email/email_consumer_200512/
  11. ^ "Governor Ehrlich to Promote Maryland Tourism With New Seize the Day Off Ads". Google cache of press release. Maryland Governor's office (2004-04-02). Retrieved on 2007-02-23.
  12. ^ [www.michigan.org Pure Michigan Travel]
  13. ^ The Michigan Economic Development Corporation: The Michigan Advantage - The Upper Hand
  14. ^ "DNR publication" (PDF). The Geologic Column of Missouri. Missouri Department of Natural Resources. Retrieved on 2008-04-26.
  15. ^ "Governor's Call to Action". Retrieved on 2007-05-28.
  16. ^ "The North Carolina Quarter". Retrieved on 2007-01-30.
  17. ^ Utah State Symbols from the Utah Office of Tourism's utah.com site. Accessed 2008-03-25
  18. ^ Anderson, Justin (2007-09-20). "More than 60,000 vote on state's welcome sign slogan", Charleston Daily Mail. 


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